My expedition in the realms of innovative technology and creative vision began in 1998, near Denver, Colorado. Alongside two partners, we initiated an all-digital video production company, crafting promotional, instructional, and educational content for local businesses and television stations.

Upon relocating to Florida, I ventured into sales for tourism-related print publications before diving headfirst into the wide world of web design. I loved designing user-friendly websites, melding functionality with beauty to manifest my clients’ visions.

My commitment extended beyond mere looks. Through comprehensive consultations, I sought to understand and address my clients’ specific needs. From ebooks to blogging, social media strategies, and beyond, I strived to provide holistic solutions.

My marketing journey continued as I joined a pest control and lawn care company, where I developed all-encompassing marketing plans spanning various mediums: TV, radio, billboards, print ads, Google Adwords, social media, and press releases. This era also saw the birth of award-winning videos, including an ADDY Award-winning 30-second spot in 2022.

Serving as the Chief Operating Officer at CONRIC pr + marketing was a pinnacle, where I channeled my diverse marketing background and collaborative spirit to propel our team and clients toward their ultimate potential.

Driven by a deep desire to experience entrepreneurship, I founded AquaMarina Marketing in 2023. My goal? To immerse myself deeply into each client’s brand identity and uncover its true voice.

Beyond my professional endeavors, I am deeply committed to Our Mother’s Home of SWFL, proudly serving as the Vice-President of their Board of Directors. Supporting young mothers in achieving independence and success is a cause close to my heart.

In my personal life, I find joy in photography, jewelry making, painting, and navigating the back bays by boat with my husband, daughter, and our boxer, Kona.

At AquaMarina Marketing, expect more than just surface-level solutions. Together, let’s dive deep, unlocking the true power of your brand and develop a transformative journey towards enduring success.

I’m eager to connect and explore possibilities with purpose-driven businesses seeking a partner in their search for brand elevation.

Utilizing my diverse marketing background and passion for collaboration, I helped the CONRIC team, and ultimately their clients, achieve their highest potential. 

I was instrumental in developing the inside sales team as an urgent necessity for the changing demands brought on by Covid and increasing gas prices. After implementing this new sales approach, we were able to convert 30% of our new sales over the phone ( +26% YOY) and increase our overall sales revenue by 28%.

My position was focused on developing strong relationships within the community, growing our commercial and residential portfolios, and maintaining strong brand awareness. Some responsibilities included:

• Developing an annual marketing plan and budget
• Designing and managing all aspects of the company website
• Designing and procuring marketing materials and promotional items
• Scripting, directing, and starring in commercials and informational videos
• Writing and recording phone system prompts and on-hold messages
• Creating custom photography and videography
• Developing engaging social media content
• Increasing online reviews and personally acknowledging each one
• Photographing and writing bios for each new team member to post on website
• Developing company core value statements and symbols
• Continuously reviewing current software trends for the betterment of company systems and profits  
• Designing and implementing a memorable trade show booth
• Representing the company through volunteerism and attending community events

In my years of serving on the Board of Directors for Our Mothers Home, I’ve organized events and provided the marketing resources needed to propel awareness for the organization. As Vice-President of the Board of Directors, I am responsible for promoting our Capital Campaign to support the renovation of a recently purchased building, so that we can expand our services in the community. 

Working closely with companies like Aubuchon Homes, Winged Foot Title and Progressive Builders I helped to define their marketing goals and develop a plan to reach those goals.

I met with clients, often at their place of business, in order to truly understand their mission and vision for their brand. Over the years, my clients have included respected businesses, such as Norman Love Confections, CRE Consultants, Storm Smart, and Riverchase Dermatology. In addition to websites, I designed logos, ads, brochures, business cards, and many other marketing materials. 

Managed the sales processes from prospecting and initial contact to continued relationship management for publications such as the Sanibel & Captiva Chamber of Commerce Visitors Guide, Cape Coral Visitors Guide, and the SW Florida Travel Guide. I also created and maintained an intense production schedule.